Shame is one of the most powerful human emotions. When I feel ashamed I get a physiological reaction: my heart revs, a wave of heat envelops my body and I feel a strong pressure on my throat and chest.
So the psychology and sociology of shame in Jon Ronson’s So You’ve Been Publicly Shamed is fascinating. He frames it within a very modern lens, that of social media shamings. Amongst others, Ronson tells the story of the PR executive tweeting the spectacularly unfunny about AIDS on her way to South Africa. I remember this so clearly and thinking ‘what an idiot’.
Ronson digs deeper into what it means to be digitally shamed on social media; what was previously confined to a friendship circle now goes viral as strangers hurl abusive tweets at you. Yikes. My worst nightmare. He delves into the shamers, shamees (is that a word?), motivations, methods and madness.
I find some of the science and psychology behind this book a little fast or too convenient at times. First and foremost, Ronson is a journalist and writes at a reporter’s pace. To be fair to him though, this is a fascinating feature story.
Read: If you’ve embarrassed yourself at work this week.